Back To Blog /

Floral art of giant proportions by The Flower Council of Holland

On Thursday morning my alarm went off at 3am. I’m sure even Siri thought we should be snoozing at that hour, but Siri and I were on our way to London to take some photographs. Before you think I’ve lost it, it really did feel like I only had my phone for company because there aren’t many people out and about that early in the morning.

I had been asked to photograph the completion of a giant floral installation in front of The National Gallery in Trafalgar Square. I was intrigued to see what this was going to look like and I was blown away by the quality of the design and detail that The Flower Council of Holland and their team of volunteers had accomplished.

The National Gallery are running an exhibition on Dutch Flowers featuring artists such as such as Ambrosias Bosschaert the Elder, Jan van Huysum and Rachel Ruysch. Chanel de Kock, the UK Marketing Manager from Funnyhowflowersdothat.co.uk and the sponsor of the exhibition, had a wonderful idea to showcase not only the incredible artwork, but also Dutch Flowers by creating a floral design of one of the paintings and chose Ambrosius Bosschaert the Elder – A Still Life of Flowers in a Wan-Li Vase (1609-10).

The design took days to create and used over 26,000 stems, many of which will need replacing over the course of the 4 days that it will be on display. An irrigation system has been set up to keep the 100 blocks of Oasis cool and the flowers in pristine condition for as long as possible. I got to capture the final pieces coming together and it was wonderful to see the team from funnyhowflowersdothat.co.uk, The Flower Council of Holland and the florists who volunteered many hours see all their hard work paid off when the scaffolding was removed and the final masterpiece revealed. All of this, just as London was waking up and heading to work.

I have been very fortunate to have some of the images below featured in many publications today, a great big thanks to all involved including Lauren, Kaushal and team at IPG Mediabrands and Jo at Universal McCann for all their support on the day.

Happy viewing,

Catherine

Wide shot of Trafalgar Square and installation by The Flower Council of HollandThe builder constructing the picture.A little behind the scenes on locationFunnyhowflowersdothat.co.uk being interviewed by Channel 4Builders hard at workFlorists working on the final panelsThe builders hard at work completing the pictureFinishing touches added to the installation by the floristsThe last bits are added to the designChannel 4 document the installationFinishing touches added to the installation by the floristsFinishing touches added to the installation by the floristsPassers by admire the floral designThe builders adding the final piecesThe team admiring their hard workLondon wakes up to the huge work of artFinishing touches added to the installation by the floristsFinishing touches added to the installation by the floristsThe final pieces put together on the displayClose up of flowers used in the displayClose up of flowers used in the displayClose up of flowers used in the displayClose up of flowers used in the displayA passer by admires the designPeople gather to view the installationThe team involved in creating the floral masterpiece